
Have Me Feed Me Hug Me Love Me Need Me
<p>Building on her early career as a graphic designer, Barbara Kruger turns the style of advertising on its head to criticize consumer culture and the stereotyping of women. Each of these lenticular photographs shifts as it is viewed, alternating between the first-person demands of the title and pictures of newborn babies labeled with the names of psychological disorders. With these textual juxtapositions, Kruger calls out the societal pressures on women to bear children. The switching images, meanwhile, allude to the advertising practice of embedding subliminal messages that shape perceptions and desires. “[My] interest is in dealing with the way pictures and words have the power to tell us who we can and cannot be—how they construct us as social beings,” Kruger has said.</p>
Catalogue
- Year
- 1988
- Medium
- Lenticular photograph
- Dimensions
- Each panel: 44.2 × 36.1 cm (17 7/16 × 14 1/4 in.); Overall: 49.3 × 303.1 × 27.3 cm (19 7/16 × 119 3/8 × 10 3/4 in.)
- Collection
- Art Institute of Chicago
- Artist
- Barbara Kruger
Artist

Painting
Barbara Kruger was born in 1945 in Newark, New Jersey and studied at Syracuse University and Parsons School of Design, New York. In 1966, she began…
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More by Barbara Kruger
Untitled (No Comment)
2020 · Three-channel video installation, color, with sound; 9 min. 25 sec.
Untitled from Art Against Immigration Ban Letter Portfolio
2017 · One from a portfolio of nine digital prints
Plate (folio 23) from My Pretty Pony
1988 · Lithograph from an illustrated book with nine screenprints (one with lithograph), eight lithographs, and stainless steel cover with digital clock
Plate (folio 20) from My Pretty Pony
1988 · Lithograph from an illustrated book with nine screenprints (one with lithograph), eight lithographs, and stainless steel cover with digital clock
Double page plate (front endpaper and folio 1) from My Pretty Pony
1988 · Screenprint from an illustrated book with nine screenprints (one with lithograph), eight lithographs, and stainless steel cover with digital clock
Plate (folio 26) from My Pretty Pony
1988 · Lithograph from an illustrated book with nine screenprints (one with lithograph), eight lithographs, and stainless steel cover with digital clock
Record
Verified by WattsOS- Artist
- Barbara Kruger
- Year
- 1988
- Medium
- Lenticular photograph
- Dimensions
- Each panel: 44.2 × 36.1 cm (17 7/16 × 14 1/4 in.); Overall: 49.3 × 303.1 × 27.3 cm (19 7/16 × 119 3/8 × 10 3/4 in.)
- Watts ID
- WW-1988-041189
Source
- Collection
- Art Institute of Chicago
- Source
- aic
- Reference
- View at source
- Status
- verified





