Das ist der Weg zum Frieden—die Feinde wollen es so! Darum zeichne Kriegsanleihe! (That is the way to peace—The enemies want it so! Subscribe to war loans)

Lucian Bernhard was an American graphic designer and typographer who pioneered the sachplakat (object poster) movement in early 20th-century Germany before emigrating to the United States. His designs stripped advertising imagery to essential forms and bold typography, establishing principles that became foundational to modernist graphic design. Bernhard created typefaces, theatrical posters, and corporate identities across seven decades, influencing the visual language of commercial art and design education in America.

Germany