Das neue Reich, Die neue Reichsleitung
1919 · Lithograph
27 3/16 x 37 3/8" (69 x 94.9 cm)
Museum of Modern Art
WATTS INDEXThe canonical database of visual culture
Lucian Bernhard
Artist
Printmaking
Representation
None documented
3
Institutional Exhibitions
16
Works in Collection
35
Assets Indexed
0
Authority-backed Facts
0
Publications Referenced
80%
Profile Completeness
Cultural Positioning
Movements
No movements recorded
Related Artists
No edges recorded
Influence Graph
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Selected Institutional Exhibitions
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The Modern Poster
Museum of Modern Art, New York
1988
No image
The Artist as Adversary
Museum of Modern Art, New York
1971
No image
Word and Image: Posters and Typography from the Graphic Design Collection of the Museum of Modern Art, 1879�1967
Museum of Modern Art, New York
1968
About
Why this artist matters now
Lucian Bernhard was an American graphic designer and typographer who pioneered the sachplakat (object poster) movement in early 20th-century Germany before emigrating to the United States. His designs stripped advertising imagery to essential forms and bold typography, establishing principles that became foundational to modernist graphic design. Bernhard created typefaces, theatrical posters, and corporate identities across seven decades, influencing the visual language of commercial art and design education in America.
Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 25d ago
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Medium
Printmaking
Related Artists
6 in graph
Institutional
Museum Collections
Canonical record
Artworks (16)
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Institutional
Representation & Collections
In collection
Rijksmuseum
In collection
Museum of Modern Art
New York, US
In collection
Art Institute of Chicago
Record