MSCHF

Why this artist matters now

MSCHF is a New York-based collective founded in 2019, working across physical products, digital interventions, and cultural provocations that operate at the intersection of commerce, media, and art. The collective produces objects and campaigns designed to exploit and expose the systems, platforms, and brand logics they inhabit, often releasing work in limited drops that mirror the mechanics of consumer culture while subverting them. Represented by Perrotin, MSCHF has built a practice in which the format of a product is itself the medium.

Source: Perrotin · Trust score: 100% · Updated 2mo ago