Pavillion Construction Hoarding

General Idea was a Canadian artist collective active from 1969 to 1994, known for provocative interventions in photography, video, and installation that engaged with mass media, consumer culture, and the AIDS crisis. Working across appropriation, performance, and institutional critique, the group produced iconic works including their reinvention of the Miss General Idea Pageant and large-scale photographic series that subverted advertising and fashion imagery. Their practice anticipated conceptual strategies that became central to contemporary art in the 1980s and 1990s.

Toronto, ON, Canada