Die Hose (the Trousers) at Phoebus Palast (Poster for the film directed by Hans Behrendt, based on the play by Carl Sternheim)

Jan Tschichold (1902, 1974) was a Swiss typographer and graphic designer whose systematic approach to layout and letterform established principles that shaped postwar graphic design and printing standards across Europe. Working primarily in typography, he developed a rational, grid-based methodology that prioritized clarity and functional form over ornament. His influence extended to typeface design, book arts, and the standardization of typographic practice in the mid-twentieth century.

Leipzig, Germany